A month ago, I wrote a post about how press releases are a crucial aspect to getting the word out about your online business. But did you know that in addition to spreading the news, you can apply SEO techniques, thereby increasing your visibility?

Press Releases -- Traditional Media Vs. Digital Media

The traditional purpose of a press release was to appeal to a media audience. You would create a catchy headline followed by some punchy introductory statements and concise copy, omitting any hyperbolic narrative in the hopes that the story would sell itself.

Digital media bears its similarities with the traditional media. You still need to tailor the news release to target a journalistic audience. However, in addition to the media, you can appeal to a wider audience of Internet users with a few optimization techniques.

Optimize Your Press Release With Keywords, Links and Tags

Start by writing your news release the same way you would under a traditional setting. But don't stop there. Sprinkle it with relevant keywords throughout the copy. Include links to specific URLs on your site that enhance the information in the press release and engage the reader. Don't forget to tag your press release with appropriate keywords.