It’s always a good idea to revisit what makes for good copywriting SEO. The better your articles with respect to SEO, the better your website will perform with search engines; or, if you are a freelance SEO copywriter, the more your work will be in demand.
Copy
One of the most important features of good copywriting is good writing. In the early days of SEM, most sites were content to just fill a page with as many keywords as possible and attract traffic in that way. Modern search engines aren’t buying it, and neither are web surfers. Today, optimal content is content that is readable and makes sense, content that appears to have come from a trusted source. If you can’t be bothered to follow correct conventions of style and grammar, you’re going to have trouble winning your readers’ trust.
Headings
Headings and Subheadings are still a great way to let readers and search engines know what is going on. Be sure to have dynamic, eye-catching headings and subheadings, and yes, include a few keywords to make those search engines sit up and take notice.
Keywords
Keywords are still the lifeblood of SEO content. But you want your keywords to appear in your content organically. Using the same keyword in every sentence or creating multiple awkward sentences to get keywords in will not only turn off your readers, it may earn a red flag from search engines as well. Vary your keywords and sprinkle them in to your copy liberally, but try not to force them in too much.
Calls to Action
If you’re trying to attract Internet traffic to a site, there’s probably something that traffic is supposed to do on the site once they are there. Let them know. It’s great if your copy attracts readers who stay on the site for awhile, but if they don’t click on your advertisers, buy your products, or at least drop a comment so potential advertisers know they’ve been there, that traffic is somewhat wasted. Try to include some content that encourages your visitors to act, where appropriate.
