The holidays are fast approaching, and many companies may not have tailored their SEO yet to meet the demands of the season. For those who sell a product or multiple products, and for many who sell services as well, Black Friday, the Friday after Thanksgiving, is D-Day. Which makes CyberMonday, the Monday following Black Friday and the ceremonial start of the online holiday shopping season, e-Day. These are the biggest shopping days of the year, when stores go all out to make deals that will draw in the most shoppers, and you want as many of those shoppers to stay home and buy from your website instead of heading out to the malls. Here are some last minute tips to help you reach your Holiday SEO goals.
Last Minute Holiday SEO Tip #1: Quick Analysis
This is a good time to do a quick once over to your site and make sure everything is running on all cylinders. Keep an eye out for potential site malfunctions that could sink your holiday traffic expectations. Make sure your lead form works properly, that all your links direct users to the right places, and that your shopping cart and credit card processing work. Make a note of what your most highly trafficked pages are and consider putting additional conversion opportunities on those pages.
Last Minute Holiday SEO Tip #2: Adjust Links and Meta
Sure, it’s a bit of a chore, but it’s a good idea during the holiday season to adjust your links and meta so that your visitors are more quickly directed to holiday-themed items. Of course, you’ll want those holiday-themed item pages and the links that lead to them to advertise big sales and bargains. Be sure to keep a record of the original configuration of the site because you’ll want to switch everything back after the holiday rush is over.
Last Minute Holiday SEO Tip #3: Get Your Holiday Link Bait into Social Media
The holidays are a great time to put your online social networks to work for you. Drop some Twitter and FaceBook status updates advertising your biggest sales and including links to your sale products. Do a search for terms related to your product and follow the Twitter accounts that come up. Drumming up sales during the holiday season is something that social media networks are tailor-made for.
Nobody wants to fight with long lines, traffic and the other hazards of holiday shopping. It’s time to use your website and SEO advantages to give them an alternative that will make your customers happy and boost your business’ bottom line as well.
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