Hockey Teams and Websites Are All Competing for the Same Prize
In hockey, it’s the Stanley Cup. In SEO, it’s web traffic. There are only so many people out there interested in the service or product you have to offer, and if your traffic is going to another site that offers it, they are probably not going to yours. That’s why just the way the Rangers, Mighty Ducks, Flyers and the rest are all scrambling to get to the top of the NHL pile, good websites are always scrambling to get themselves to the top of the search engine page rankings.
Hockey and SEO Deal with Niche Markets
NHL hockey only appeals to a limited segment of the population. Large segments of the United States have never even seen real ice on the ground, let alone been tempted to strap on blades and skate across it. That’s why it is so important to market yourself successfully. The NHL has to find a way to get its product, and information about its product, to the people who will respond to it, and SEO is about just that as well, getting information about what your website can provide directly to the people who need it.
The Hockey and SEO Landscape is Constantly Changing
The Colorado Avalanche may win the Stanley Cup one year and not even make the playoffs the next. Things move fast in the NHL and they move fast in SEO too. New techniques, new ideas and new tools are constantly being developed and a successful website is always ready to roll with the punches and handle the changes. If you make SEO a top priority of your company, you can be hoisting your own optimization Stanley Cup at the end of the year.
