Building Links for SEO Through Customers
One of the best ways to build links for SEO is through customers, since they already know about your product or service. Creating a relationship with these customers is an essential part of link development. Think of it as grassroots campaigning, which costs next to nothing. You don’t want to look at the customer as another transaction, but as a lifetime partner that will help you boost your business.
Using Word-of-Mouth in Link Building
How do you get these people to promote your products and services in the first place? Exceptional customer service is crucial for local businesses like restaurants and online retailers. Another way to spread the word is by data mining registrations, profiles, newsletter sign-ups and blog comments. This information is valuable because you can use to prioritize where to get links from, such as someone who has a top site in your industry, not a random blogger.
Invite these customers to give you feedback on how you did and to talk about you through social networking, review websites, blogs and forums. One of the reasons Yelp is such a powerhouse is that people are more willing to trust a nonpartisan party that truly likes the business as opposed to an advertisement, which obviously has an agenda. Building links starts with building relationships with the people who support your business the best.
