What Does A Content Writer Do, Exactly?

The crowd was typical, with designer jeans and too much cologne. The dance floor was packed, so I headed towards a seat to cool off from the hoards of sweaty people pressed up against each other. In the middle of pulsating lights and music vibrating off the walls, I explained -- or rather, shouted -- what I do at my job.

“I’m a writer!”

“What?”

“I’m a writer for an SEO company!”

“Oh cool, a magazine?”

“No, SEO!”

“What’s that?”

“It stands for search engine optimization!”

“I don’t know what that means!”

“Basically, when you search for something in Google or Yahoo, whatever shows up has the best page ranking. So the way to move your website up so that everyone sees it better is through SEO.”

“Oh, uh, okay.”

“So yeah, I write the content so that these search engines can pick up the site faster.”

“Uh…so, what do you write?”

“Travel, health, real estate, all sorts of articles, blogs, small posts or long essays. It really depends of whatever the client needs. I pretty much do it all.”

“Aaaahhhh.”

Yes, the sound of elucidation is how I know that what I do can actually be explained in simple terms, even when there is too much noise and my sense of smell is damaged from an overwhelming mixture of perspiration and Armani spray.

 

--Nadia Osman