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I was contemplating a ham sandwich the other day and was reminded of the Internet. What does a ham sandwich have to do with the Internet, you ask? The answer is simple. Whether it’s a sandwich or a web page, it may look like what you want on the outside, but what’s inside is not necessarily for everybody.

Keywords Are Key

When writing a blog post or an article for the Internet, keep in mind your audience. Keywords are a double-edged sword. The more of a certain word or phrase that you put in your article, the more people who are interested in that particular thing you are going to attract to your site. There’s a school of thought that says any traffic is good traffic. On some level that’s true, but you shouldn’t post about Nazis on your corporate blog too many times unless you’re prepared to have a lot of German history buffs visiting your site.

Traffic Begets Traffic

Not that there’s anything wrong with German history buffs. But if you get a reputation for drawing individuals and groups to a site that isn’t really relevant to them, it won’t be good for business. If a site provides useful, relevant information related to their keywords, word will get around.

The Internet is smaller than you think. Traffic begets traffic.

If someone hits up their search engine looking for ideas about getting good traffic to their site and they find this blog post, they’ll be happy. They’ll remember CKMG and want to come back here, where they’ll learn even more techniques for optimizing their relationship with search engines that will make them even happier. On the other hand, if WW2Expert55 and his pals keep getting directed to a marketing strategies corporate site, they might spread the word and get that site known as a spam site or black hat site and then nobody’s happy.

And isn’t the whole point of the Internet to make more people happy?

--Craig Berger