Creating engaging copy never means making something less readable for the sake of improving SEO rankings. Instead, use the cleverness of subheads to make your keywords leap off the page and into organic searches.

Start Targeting Keywords With the Title

Targeted keyword phrases are best used in subheads because not only does it stand out, but it also saves you the trouble of inserting in every other word. It’s not a matter of repetition, but of making sure you plant those keywords in so many times in an effortless, understandable way.

Whether you’re writing SEO articles or a simple blog, your content should start with the keywords you want to target. It’s just good writing, folks. Creating a title that has nothing to do with the topic -- say, an article about French restaurants that’s titled “Let’s Go Escargot!” -- is not going to get the same number of hits as the easily comprehensible title: “Dining at France’s Finest Restaurants.” While I love a good pun, the joke won’t stick with readers.

Subheadings Help Increase SEO Traffic

The second important bit is how keywords in the subheads of an article or blog will continue to attract SEO traffic without making the article longer. Going back to our snail cuisine title, use a subhead with some keywords attached for a title that is catch and keyword rich. “Top French Fine Dining Experiences,” explains everything and hits the keywords you want to use while restating the same phrases without overdoing it.