SEO Firms Using Advertisemens to Lay Claims as Best

The Olympics come once every four years, bringing the world’s best athletes and a highly competitive, nationalistic spirit into one arena. Overall, these athletes are finely honed machines, flexing each muscle and straining every limit of their body as they smash records, defy gravity and tear through the finish lines.

Then, there are those that think, “Sure, why not cheat just a little?”

These sorry excuses for athletes sadly walk among all fields of sports such as cycling, baseball and track and field. Even though drug testing has become even more stringent, athletes and science are still managing to find ways around it.

A similar predicament goes for SEO and Internet marketing. There are those of us who use customer testimonials and sheer hard work to distinguish ourselves from our competitors.

Then there are those SEO firms that pay for the honor of being named a dependable search engine marketing firm. This may not seem like a big deal, since they are just wasting their money. However, paying over $5,000 to be called one of the best in your industry is just downright deceiving. Plenty of clients walk through our doors without a clue as to how SEO and SEM work. We patiently explain the basics of SEO and provide customizable service that fits their needs. When you pay for a title that was never awarded by industry peers or an objective judge, you give the client a skewed outlook, convincing them that your advertising space is something award-worthy.

If you earn an award from someone else, then by all means, tout it around like a gold medal. Those SEO companies out there who are masquerading advertisements as awards need to stop. Otherwise, Internet marketing will end up as tainted as sports has become, where anyone who succeeds is doubted. Give the client and your company more respect and do the job right instead of trying to trick clients into thinking you are a “top SEO firm.”