Google has just launched a new metric tool, known as Google Insights for Search. The new tool is similar in purpose to Google Trends but offers a plethora of new features to modify your results.

Basically, the tool works by typing in a keyword or phrase you would like detailed search information on. The breakdown provides the top related searches to the term(s) provided and recent “rising searches”, or related searches that have increased in popularity more dramatically on a more recent time scale.

Tracking Search Popularity Over Time

A chart is also provided showing the popularity of that search term over time. You can also enter multiple search queries to compare the popularities of two or more search terms over that a time period.

Tracking Search Popularity Across Regions

Another potentially useful feature is incorporation of regional interest into the analysis. You can narrow down your results to only searches by country or even further into subregions of that country.

Search Headlines & More!

News headlines that are related to the search term are also included. These articles contain the search term and related terms or phrases and are most likely imported from the Search Engine’s News Search Tool.

This tool is a great step forward for search engine analysis, with Google sharing more detailed search data with users. While this tool mostly consolidates a lot of current Google tools, with the new features and easy to use/understand interface, the tool should become quite useful for search engine analysis. Go try it for yourself!