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During the previous week, I had to edit essentially an entire campaign…alone (thanks again Chris!). This, as you can well imagine, was just oodles of fun. However, it got me to thinking about content as it relates to the web.

Now, don't take this too literally, but as far as I can tell, getting up fresh content -- even if it's a little grammatically wonky -- is still better than not getting up any content at all.

Hold your horses there! Don't go just tossing up un-edited filth because I said it was fine. ;) What I'm saying is that any content (especially SEO content) is better than no content at all. The search engines will see that you have up fresh content, they'll see that it relates to your topic (by looking at the words, not by reading it like a human would) and you'll get better rankings (if you've done everything right).

Don't take this to mean that you should put up trash -- because when the people get to your site, they will actually read your content.

However, don't stress the details too much. Have you split infinitives? Do you have a bit too much passive voice? I promise that I'll notice, but your normal, average, every-day consumer won't really mind a little passive voice here and there.

The thing is, as long as your content is good, relevant and fresh, you'll get the rankings and keep the users. Now go forth an multiply!

 

--Morgan Greenhalgh

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