Landing pages are an integral part of generating leads and a good way to ensure that you get the most out of your traffic. It’s important to optimize them in their design to ensure that  potential customers don’t just click away from the page, and you get the crucial information you want. There are several steps you can take to make sure that your potential customer’s have a clear idea of what your offering and are enticed to submit their personal data.

5 Steps to a Better Landing Page

First, it’s important that there be continuity between the newsletter or wherever else they are linking in from and the landing page. You want to make sure that the prospect isn’t confused as to where they are. Even thanking the reader for making it to the landing page, with a statement,  is an effective way of letting them know that they are in the right place.

You want to include fields to capture crucial user data. Rather than just listing the services you provide, it’s more effective to first capture the potential customer’s information. When a user submits their personal info, they enter the sales funnel, and then a more effective process of converting prospects into buyers has begun.

You also don’t want to ask too much of the reader. Having to many form field or too much text to read can be extremely overbearing and inspire them to leave the site. Figure out the minimum amount of information you need to capture and include only those fields on the page. Also, don’t be pushy in the line of questioning. Keep it simple and don’t get too personal.

Make sure to provide a promise of privacy and make your policy clear. If a user feels insecure about giving information out, ensuring them that the information will not be shared  whatsoever can be reassuring.

Lastly, be sure to follow up immediately after one of your leads responds. If a user goes through the trouble of filling out the form, you want to make sure they immediately get some form of response or further information. It is important to keep the prospect as involved as possible, and not letting their focus shift.