When it comes to generating online leads, you may be wondering which online marketing method is more effective -- paid search or organic search. A recent study led by eConsultancy indicates that organic search is superior to all other methods of online marketing.

Despite the fact that the majority of companies participating in the study agree organic search offers impressive results for online lead generation, the budget ratio for paid search was generally greater. The reasoning points to the notion that organic search requires more effort than other online marketing methods.

Benefits of Organic Search

Organic search is a relatively inexpensive method for online marketing. Such a cost efficient tactic can result in a better return on your investment. Internet users also tend to click on organic search listings, more so than paid search listings. 

Best Online Marketing Methods -- The Comprehensive Approach

Your best bet for a successful online marketing campaign is to try the multi-faceted approach. Both paid and organic search tactics should encompass various proven techniques in order to be successful. Consider local and international search, paid search advertising and paid inclusion. Don't forget the power of organic search and tailor your online marketing methods to the particular goals of your business.