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My Ad Network is Better Than Yours

Posted by: Tom Elliott | 2008-04-17 16:18:14 | Posted in: Industry Shows

Yes! Back in the office after a 2-Day trip to SF for Ad-Tech and it feels great. Am I tired? Yes, this is mandatory after a trade show. Am I excited? Absolutely, our sister company AKMG had a great show. Am I fired up? While being fired up is also mandatory, it was great to see our new network up against it's competitors in the Moscone Center. Often times it is difficult to see how much you've progressed when you're in the trenches hammering away on the day to date stuff, so for me it was great to see how we matched up against the competition.

For those of you that haven't tapped into Performance-Based Advertising - it should be a mandatory part of your upcoming initiatives. There are many great networks out there that fly under the Performance-Based flag; some with a unique niche or method of driving traffic.

The biggest thing you need to know about Performance-Based Advertising is that you, as an advertiser, only pay for actions. An action may mean a website visit, a form being filled out or a sale being made - it all depends on what you're trying to accomplish with the offer you're promoting.

With the economy forcing advertisers to mind their money closer than previous years this model of only paying for actions generated is truly a beautiful one. The obstacle an advertiser faces now is on the creative side. He who creates the best offer wins...

And this is precisely where CKMG comes into play. We're developing a team to support our Ad Network advertisers on the creative and development side because the more we help our advertisers come up with compelling offers the better conversions we'll see which will benefit everyone in the funnel from our Advertisers >> to AKMG >> to our Affiliates.

The affiliates within the AKMG network are always on the lookout for the next best offer.

What makes an offer great?

Timeliness - the offer should address a need or a want based on factors such as: time of year and the economy
Brand Recognition - ideally it's always great to have a trust worthy brand supporting the offer. Consumers are more apt to make an instant decision when there is a recognizable brand representing the offer
Creative - the offer should contain compelling design elements with clear calls to action and third party endorsements.
Payout - the offer needs to have a payout that makes the affiliate do one of these: "Uh... yeah. It's mandatory we run this". :-)

If you're an existing client of CKMG, an Advertiser looking to run a performance-based advertising campaign or an affiliate looking for some great offers, feel free to contact the appropriate parties at AKMG and one of our advertising or affiliate reps will be happy to answer any questions.

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