Matt Tuens, our new VP of Sales and Business Development did an outstanding job representing our company at the Conference. He was a speaker on the Affiliate Strategies and Content Strategies panel.
The session had close to 200+ people in the audience which was much larger than what I had seen at previous WMW conferences.
David Rivero, the founder of JoeBucks Affiliate Programs joined Matt on the panel along with Elisabeth Archambault of Buckworks - a successful affiliate marketer and John Coronella, an internet marketing consultant with OnlineMarketer. Jake Baillie, a leading SEO strategist and regular speaker and moderator at the SES conferences was in charge of moderating the session.
Tom’s Take:
Affiliate Marketers need to position themselves for long term success by creating demographically focused content. As the major brands and companies begin allocating larger budget to online marketing they will move the smaller affiliates out of the way by overpowering them with paid search.
Affiliates should act preemtively with their content strategies. Building new sites and unique content around what they know to be important to their target audience.
Affiliate Programs should be investing in their affiliates. If I owned an affiliate program I’d be developing content distribution technology to supply my affiliates with fresh up to date content to help promote my products or offerings. Every week I’d have something new to bring to my affiliates. By delivering unique content to their affiliates they are building out real estate in the vertical.
If it’s a health & wellness vertical, every page of content given to an affiliate is another chance to take out an opposing company for competitive keywords. Unique Content development compounded over time is a win/win combination for an affiliate program both with organic real estate and building trustworthy links back to their brand.
