FAQ
General QuestionsWho is CKMG and what does it do?What is the CKMG corporate philosophy? What type of client does CKMG typically work with? What makes CKMG different than other online marketing agencies? Why should I outsource my SEM solutions? How Much Does this Cost? How can I contact CKMG? Custom Content DevelopmentWhat is custom content development?Why use CKMG to create custom content for you? What are the benefits of each article type? Why is custom content so important? What can custom content solutions do for you? Search Engine Marketing (SEM)What is search engine marketing?Why use CKMG for your search engine marketing efforts? Why is search engine traffic so critical? What is the difference between Pay-per-click (PPC) advertising and SEO? Is there a simple solution to search engine rankings? Search Engine Optimization (SEO)What is search engine optimization? What is “search engine friendly”? Why use CKMG for your SEO efforts? Why does my company need SEO? Why can't the search engines find my site without SEO help? How do I manage SEO expectations? When will I see results from my SEO program? Will my website stay at the top of the rankings once I complete the SEO solution? What are meta tags, meta keywords and meta descriptions? What is link popularity? Lead Generation (Lead Gen)What is lead generation?Why use CKMG for your lead generation efforts? Why use lead generation? Affiliate MarketingWhat is affiliate marketing? Why use CKMG for your affiliate marketing efforts? How does Affiliate Marketing work? Why use Affiliate Marketing? Who is CKMG and what does it do?Content Kings Media Group (CKMG) provides a full-service solution for companies looking to increase their market share via new technologies. We employ an arsenal of online marketing techniques to increase traffic to our client sites through various search engine marketing solutions.This venture is new, but built on a foundation of history and experience. The team at CKMG collectively counts over 25 years of new media marketing, advertising and design know-how and will leverage our expertise to turn your brand into a trusted industry leader.What is the CKMG corporate philosophy?CKMG only works with one company per vertical when supplying full-service SEO solutions.CKMG will only work with companies that understand success is the direct result of persistent hard work and dedicated commitment. CKMG will only work with companies that strive to be industry pacesetters. CKMG will turn away any business that doesn’t comply with the above three criteria. What type of client does CKMG typically work with?In 2006, our client roster has consisted of some of the largest advertisers, agencies, affiliates and publishers in the world. All of the clients we have worked with in 2006 have continued to work with us every month since the inception of each campaign. We pride ourselves in being able to put together deals that are positive for all parties involved which has led to an extremely successful start.Our corporate philosophy: As mentioned above, CKMG has very specific corporate philosophies and rules to live by. We will only work with one company per vertical, we will only work with companies who are dedicated and in for the long haul and companies that strive to be industry pacesetters. We are specialized: The team at CKMG collectively counts over 25 years of new media marketing, advertising and design know-how and will leverage our expertise to turn your brand into a trusted industry leader. We provide results: Our search engine optimization and search engine marketing custom solutions have an extremely high success rate for our clients. We do the keyword research: Keyword research is critical step in the SEO process. Without this component, your efforts to rank at the top in the major search engines may be misdirected to the wrong terms and phrases resulting in listings that no one will ever find. Search engine marketers who outsource their natural search engine optimization to an SEM firm and who participate in paid search advertising, recognize higher ROI from their natural SEO than from paid search advertising. Search engine users find that natural search results to be more relevant to their search engine queries. As a result, 60-70% of clicks on the major search properties are made on the natural search results. How Much Does this Cost?This answer depends entirely on the size of your website and your goals. Contact us today for a free consultation.How can I contact CKMG?CKMG has offices in Miami Beach, Florida and in Santa Monica, CA; our contact information can be found here on our web site.What is custom content development?CKMG creates unique, compelling content for our clients based on their needs, relevant keywords and categories all in the name of increasing their search engine rankings so that they are known as the authoritative figure in their industry. Each client is unique and each client requires different types of articles. We’ll help you strategize your content plan.There are nine unique types of articles that we create: Stacker Articles This keyword-dense content “stacks” the keywords in your favor! Our highly readable content will help you enhance your site and offerings with fresh and original articles, while drawing visitors to your destination due to the true richness of the results. These articles can also be formatted perfectly to enhance your pay per click landing pages to improve your Google Quality Score. Informative Articles Become the educational voice in a sea of unfocused competition by seeding your site(s) with articles that inform, educate and elucidate. You can sell your product while selling yourself as an educator, all without alienating your audience. Let us show you how. Authoritative Articles Trust is the key component in any business relationship. When presenting expert articles that are perfectly tailored to your business, you arm your customers with the information they need to make sound purchasing decisions. Offer an expert voice, and start reaping the rewards today. Glossy Glossary Content Buyers tend to “gloss over” what they don’t understand. Don’t let them pass you by – explain to them why they should stay. A well-informed customer is key to your business success, so let us develop a glossary of industry terms that will ease your customers’ minds. Straight Answers FAQ Content Believe us when we tell you there are questions about your product or service you haven’t even heard – yet. Through research, interviews and textual review, we can develop a thorough accounting of every customer query and concern. Sticky Blog Content In this ever-growing Information Age, blogging has become the newest “word of mouth” advertising. Blogs are trusted sources of anecdotal information about products and services. Harness the power of this pass-on-worthy content by letting us create fun, relevant and compelling blog copy. PR Buzz Press Release Content Building it doesn’t necessarily mean they will come. To let people know about your newest product line or groundbreaking service, you have to tell them. Press release creation and distribution requires the industry know-how that we’ve taken years to cultivate. Utilize our contacts and expertise to shout your news from the virtual rooftops. From the Source Interview Content Solidify your expert status by offering your customers interviews with the movers, shakers and trend makers in your industry. We are not only dialed in to who is quote-worthy, we employ many of those experts as content producers throughout a host of verticals. Praiseworthy Product Review Content According to the Pew Research Center, consumers use the Internet for specialized information (reference, health, travel, auto, product reviews, finances, technology) more than they use TV, newspaper, radio or magazines. Let us plan, produce and implement a product review campaign that garners both eyeballs and profits. Why use CKMG to create custom content for you?CKMG creates content for the following: affiliates, publishers and agencies.
What are the benefits of each article type?Benefits of high quality Stacker Articles:
Why is custom content so important?In order to boost your site’s search engine visibility, you must focus on producing great content as well as inbound links. Great content must be written for the end user and be relevant to the reader in order to have value. Search engines recognize the value of relevant content. Consequently, the more relevant the content is to users, the more likely the search engines will serve up your unique & compelling content in their results pages.What can custom content solutions do for you?
What is search engine marketing?SEM or search engine marketing is a catch-all term used to describe insider marketing techniques that provide maximum exposure for your site on search engines and directories, therefore attracting eyeballs, and ultimately, revenue. It is the practice of marketing or advertising your web site through search engines, like Google, Yahoo or MSN. SEM may consist of one or more of the following components: search engine optimization, pay-per-click advertising, media buying, email marketing and paid inclusion.Why use CKMG for your search engine marketing efforts?CKMG is comprised of one of the most talented teams of Internet marketers in the industry. Collectively we have over 25 years of online marketing experience from different sectors of the industry. Over the years we have created strong relationships with various online media companies, online publishers and advertising agencies. Because of these unique relationships we are able to offer our clients comprehensive search engine marketing solutions.Why is search engine traffic so critical?Search engine traffic is the highest converting form of traffic available online. Improving your position on search engine results pages is effective in increasing traffic, increasing sales and attracting more qualified customers leading to better conversions.A significant amount of website traffic originates from the major search engines as most users will start by typing in a keyword phrase and look through the top 10 - 20 results. Most of the time, they'll find what they're looking for in the first 10 results. Therefore, being listed at or near the top is top priority. What is the difference between pay-per-click (PPC) advertising and SEO?PPC advertising includes ads that you place for your web site with a search engine such as Google or Yahoo. You bid the amount you are willing to pay per click. The more you bid, the higher your ad will appear in the search engine results.As mentioned above, SEO is the practice of applying techniques to maximize your ranking in organic or natural search results. Organic search results are the rankings of web pages returned by a search engine when you search for a specific keyword or keyword phrase. Is there a simple solution to search engine rankings?There is no simple solution to attaining high search engine rankings. Search engine optimization is difficult work and requires a strong knowledge of how the Internet functions and how search engines operate as well as a long term commitment.What is search engine optimization?Search engine optimization is the process of making web sites search engine friendly as well as guiding the development of a website so that it will naturally attract visitors because of top rankings in the search engine results pages for selected keyword phrases.What is “search engine friendly”?This refers to when a website has specific elements added or modified to attract and comply with search engine spiders or live directory editors.Why use CKMG for your SEO efforts?CKMG is the premier provider of uniquely written content on the web. We have created a proprietary system for planning, creating and delivering customized content in high volume while maintaining the utmost quality for our clients. Our comprehensive optimization solutions are customized to match our client's exact needs and goals.Why does my company need SEO?The majority of web traffic is driven by the major search engines such as Google, AskJeeves and Yahoo!. If your site cannot be found by search engines, you miss out on the people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. Why can't the search engines find my site without SEO help?Even though search engines are always working towards improving their technology, there is and will always be a limit to how much search engines can actually do. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. As the online environment becomes even more competitive, it is imperative to perform SEO in order to have a competitive advantage in visitors and customers.How do I manage SEO expectations?SEO requires patience and a long term commitment. Ranks can’t be guaranteed but there are many things that can be put into place to ensure that your company/product/brand rank much higher than when you started.When will I see results from my SEO program?The timing depends on a number of factors – your industry, the competitiveness of your keywords, the previous success & design of your site and the search engine updates. In general terms, for larger sites where some optimization has been done and there are highly competitive keywords, a SEO program will produce minor search ranking improvements in the first month following the initial optimization phase. Top 10 and Top 20 rankings are achieved in approximately six months.Will my website stay at the top of the rankings once I complete the SEO solution?Search engine rankings fluctuate frequently but if your site is properly maintained and optimized, then it is likely that you won’t shift very much beyond the top ten listings.What are meta tags, meta keywords and meta descriptions?Meta tags are HTML codes that are inserted after the title tag on a web page and usually refer to meta description tags and meta keyword tags.Though meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. Again, meta description tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A meta description tag is supposed to be a brief and concise summary of your page's content. What is link popularity?Every major search engine uses link analysis as part of their ranking algorithms. Link analysis gives search engines a useful means of determining which pages are good for particular topics. Improving the quantity and quality of inbound links is an essential element of successful SEO.What is lead generation?Lead generation is a way of connecting well-matched consumers with companies’ relevant product offerings.Why use CKMG for your lead generation efforts?Based on our vast network of partners, contacts and experience, CKMG has the ability to employ a wide range of lead generation tactics to generate a significant amount of leads including the following methods:
How does lead generation work?The lead generation process is one of the most efficient, widely known and commonly used methods in online marketing today. CKMG will leverage our extensive media relationships to place your lead generation campaign in high-traffic locations that expose your product or service. Consumers looking for information online find these directories or informational sites and complete an online request form for the specific product or service you are offering, thus generating a lead. These leads are then sent to you in the format you have pre-determined with full contact information and purchasing requirements.Why use lead generation?Lead generation works for just about any business or industry and is a win-win for both the customer filling out the lead and the company receiving it. A customer is able to request information from a business that offers the products and services they are looking for and the company is given the opportunity to pitch their offering to someone who has given them permission and is genuinely interesting in purchasing. Conversion rates on leads generated for your specific offer are historically some of the highest converting in the industry due to the prospect being pre-qualified before you ever receive the lead.What is affiliate marketing?Affiliate marketing is a popular method of promoting products and services in which an affiliate is rewarded for every visitor, subscriber, customer or sale provided through their marketing efforts. Affiliate marketing one of the most cost effective ways for merchants to build awareness and showcase their products and services. The primary reason for this is that the merchant only pays for completed transactions, not advertising.Why use CKMG for your affiliate marketing efforts?CKMG works hand-in-hand with Merchants looking for new and unique avenues to market their offering. We offer in-house placement of offers on many of our CKMG web properties, as well as extensive relationships with some of the largest Publishers online. We can also leverage our content creation and SEO expertise to develop industry specific content for Merchants and super affiliates interested in developing niche portals to dominate their respective verticals.For affiliates, we can yield them higher payouts that will exceed them going direct to individual Merchants. We represent numerous offers as well have relationships with top-tier advertising networks that have hundreds of CPA offers available at any given time. How does Affiliate Marketing work?The model is simple – it works on a commission-based, Cost-Per-Action (CPA), referral system. A Merchant provides an opportunity for Publishers to market their product or service and agree in advance to a pre-determined price for every unit sold or lead generated. The publishers in turn choose the most profitable offers for the specific demographic they are marketing to.Why use Affiliate Marketing?Most Merchants find affiliate marketing attractive primary due to the “pay for performance” aspect of the relationship between themselves and the affiliates. Instead of buying advertising and not knowing the result of the campaign, a Merchant can determine exactly what price per sale he is willing to offer the Publishers promoting the offer.
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Santa Monica, CA
West Coast Operations
1409 Third Street Promenade, Suite B
Santa Monica, CA 90401
West Coast Operations
1409 Third Street Promenade, Suite B
Santa Monica, CA 90401
Bus: 310-706-6900
Fax: 310-706-6901
Sales@CKMG.com
Miami Beach, FL
East Coast Operations
1602 Alton Road, Suite 571
Miami Beach, FL 33139
East Coast Operations
1602 Alton Road, Suite 571
Miami Beach, FL 33139
Bus: 305-673-9903
Fax: 305-604-1565
Sales@CKMG.com
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