Content Types

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CKMG provides clients with one-of-a-kind content solutions that cover every format you can imagine. Why is it important to offer so many different types of content? Simply put, no two businesses are alike. The content solutions you implement must adhere to the unique needs of your business. For dynamic sites with multifaceted offerings, you need to incorporate multiple levels of content, and the content platforms that you select have to convey your message in the clearest possible terms.    

Content Types -- Keyword-Rich Articles (Type 1)

Creating informative, keyword-rich articles is one of the most basic steps you can take to improve your search rankings. Our keyword-rich Type 1 articles are basic, search engine optimization-friendly articles that run from 275 to 400 words. These are the shortest articles in our content arsenal.

The goal of a Type 1 article is to build informational content around a specific keyword phrase. By targeting certain keywords, you can boost your site's placement for commonly searched phrases. At CKMG, we optimize every article for a specific keyword. Content that's overloaded with constant keyword repetition will appear spammy to the search engines. CKMG employs a balanced, moderate approach to keyword placement that will ensure maximum SEO results without tripping spam filters and jeopardizing rankings.

Content Types -- Informational Articles (Type 2)

Our Type 2 informational articles provide an in-depth look at a particular subject. Completely optimized, Type 2s serve as instructional resources that help users educate themselves on specific, well-defined topics.

Our Type 2 articles are longer than our Type 1s (they run about 400-800 words). The purpose of the Type 2 article is to provide information-rich content to users searching for longer keyword phrases. Long-tail keyword phrases are easier to rank for that shorter search terms. For example, a search on "mortgages" will return over 100 million results. However, a search for "how interest rates affect mortgages" will return just over one million result pages. By adding specificity to keyword phrases, you'll have an easier time attracting targeted traffic to your site.

Content Types -- Extended Authoritative Articles (Type 3)

Keyword-rich articles introduce users to topics. Informational articles expand on the subject matter. Authoritative articles provide users with the ultimate resource for a particular topic.

Our Type 3 authoritative articles are longer, well-researched articles that provide an expert-level look at a particular topic.

Type 3 articles range from 500 word pieces to super pages that span over 1,000 words. Written from a specialist-level point of view, the purpose of these articles is to offer an end-all-be-all source of expertise on the subject at hand. Ideal for link baiting, these authoritative articles will attract links from bloggers, bookmarking sites, news outlets and other Internet outlets that cite expert material.

Landing Pages

Landing pages are the doorways that introduce web searchers to your site. Optimized landing pages will attract traffic, direct visitors where to go on your site and prompt users to take action. Landing pages present valuable opportunities for you to draw in qualified, targeted visitors who are already looking for very specific pieces of information. If formatted properly, landing pages can do wonders for your traffic figures and increase your sales conversions dramatically. All of our landing pages include firm calls to action that direct users to the proper avenues to generate leads, put consumers in touch with the right people and complete sales transactions.

Video Content

Web 2.0 describes the interactive, multimedia-rich qualities of a more sophisticated Internet. The inclusion of video content wasn't a viable option in the early days of the web. As dial-up gave way to broadband, and computers and software programs became more adept at processing and producing video content, the stage was set for video's rise to Internet prominence.

In today's competitive Internet market, the incorporation of video content is mandatory. Video lets you reach a completely new sector of web surfers. Tapping into the viral potential of multimedia content is a marketing opportunity that you simply can't pass up. CKMG offers a full slate of video production services. From infomercials and product reviews to flash animation, interviews and instructional videos, we create the video and multimedia content your site needs to stay hip with the times.

Blog Posts

The inclusion of personalized, approachable content can help your business tap into new markets and spheres of interest. Today's web users want more than just dry, encyclopedia-like information resources. With Web 2.0 on the rise, the ability to provide interactive, conversational communication has become a valued skill. Our expert blog postings range from 350 to 400 words. They provide practical insight in an informal manner, but they retain the same level of professionalism found in all of our articles. Our blog posts will allow users to get to know your business on a more personal level.

Press Releases

Press releases are newsworthy information pages that promote and create buzz for specific events, business developments and other notable milestones. If your company wants to celebrate an exciting piece of news, CKMG can provide you with professional, attention-grabbing press releases. We will also post your releases on major PR databases across the Net. 

CKMG offers the most customizable and diverse set of content solutions on the planet. If there are additional content formats that you need to implement, we will work with you to devise new templates and content strategies that will help you achieve all of your Internet marketing goals.

 
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