Football

Football.com is an informational site about American Football. The site provides Internet users with daily information and exclusive commentary covering the NFL, Division 1A College Football and the professional commentators covering the sport.  

 

The owners of Football.com bought the domain in the mid 90's with the hopes of one day having the time to build it out into a leading football online destination. Their primary business of auctioning raw land has always taken precedence -- LandAuction.com is the leader in their respective industry. 

 

Up until last summer the football.com site was nothing but licensed content feeds and tertiary advertising. There was no unique content on the site and no unique value to the football fan beyond news feeds found within every other online football site. An opportunity came across the table for CKMG to build out the football.com domain into a real online brand. The caveat was we only had 45-60 days to complete the site to ensure it was live and functioning prior to the 2007-2008 NFL season.  

 

From concept to information architecture, we built over 12,000 unique web pages with a custom content managment system including a database to manage every NFL and College player as they mature and travel from team to team.  

 

Services Provided: Logo Design, Brand Development, SEO Website Design, Website Architecture, Multimedia Design, Web Analytics, Programming, Database Development, Content Management System, Forum Development, Widget Development, Web 2.0 Integration, Article Topic Development, Content Management, Enterprise Content Development, SEO Copywriting, Expert Blogging, Editing Process, Search Engine Optimization, Internet Marketing Strategy