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CAP EURO 2007 Presentation Notes - The Modernization of SEO


Posted by: Stephen Hawke | 2007-01-29 16:00:00 | Posted in: CKMG Travel

Thanks to all in attendence.  I had a great time sharing information with everyone; hopefully each of you walked away with at least one helpful gem of knowledge.  I mentioned a few SEO tools in the Presentation that I mentioned I’d list for those interested. 

Advanced Web Ranking Tool:  Caphyon offers a free 30 day trial which allows you plenty of time to decide if you are going to purchase a license. 

Some of the Features I enjoy -

Keyword Generator: Build robust keyword lists starting from words you provide.  It will provide you with all possible keyword solutions.

Customizable Web Ranking Reports:  These reports can be customized to your every need.  I mentioned in my presentation that it allows you to query more than 800 international and local search engines to identify where you Web sites are currently ranked within the SERPS. 

Lou Fabiano brought up a good point that I wasn’t 100% sure of that I wanted to follow up on.  He asked if running these reports would hinder your progress within the search engines for checking rankings too often. 

Advanced Web Ranking is written in such a way that its operation is indistinguishable of a web browser.  The application will never send your website to the search engines.  It will only send a query, and when the data is received, it will locally look for your website in the returned results.  100% Friendly to run querys for your websites :-)

Keyword Progression Reports:  The advanced web ranking tool also allows you to monitor the progress of your sites by storing previously queried information.  It makes life easier when you are pro-actively optimizing more than one site.

I’ll add a complete presentation recap when I get back to the states for those of you that wanted to see all the major application points.
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