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There are a lot of important factors that go into a successful Internet company. If you’re involved in affiliate marketing, you want to drive traffic to your site and the sites of your affiliates of course, and if you’re doing SEO copywriting, you want to make sure that your content is readable, relevant and fresh.

Do What You Say You Will Do 

Another thing you want to be sure to do whether you are an advertiser, copywriter, project manager or anywhere else along the SEO business food chain is fulfill your obligations in a timely manner. When you make a deal to provide content to a site, or to buy content, or to attract traffic to a certain site, or to pay for that traffic, you are creating a relationship. Just as with individuals, these relationships are built on trust and no matter how great your product is or how green your money, if you don’t have trust, you have nothing.

Building Goodwill 

This attitude can help you in all aspects of your business and your daily life. People often come to expect that others will be unreliable and wait until the last possible minute to fulfill their obligations. Surprise them by doing what you say you are going to do even before it’s expected. This will make your business partners and those you interact with in your personal life feel special, like they were worth a little extra effort, a little inconvenience. In contrast, being delinquent in your obligations will make those you are dealing with feel like you can take them or leave them, which is not what you want in life or in business.

Relationships 

Remember, even the nameless, faceless Internet business is all about relationships. Take care of your relationships and they will take care of you, and your business and hopefully your personal life as well, will prosper as a result.

--Craig Berger