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I’ve been writing a lot this week about the joys and pitfalls of affiliate marketing. While I’m still not quite an expert on the subject (though a lot closer than I was a week ago) there is one thing I’ve realized, and that’s the importance of making sure your website is one that interests you.

Picking Your Poison

When people are considering what kind of website they will use as the basis for their affiliate program, they usually think first about what will drive the most traffic to their site, what subject will catch the attention of search engines and send hordes of Internet consumers streaming to their pages ready to start an endless cascade of clicks on the affiliate ads that rest within.

Choose Wisely

The reality is that making an affiliate site successful usually takes time and effort, and you won’t always see dividends right away. That’s why it’s important that the focus of your site be something that’s going to make you want to come back and work on it every day.

Do What You Know

Listen, I know mortgage loans aren’t anyone’s favorite topic, but if you have an interest in real estate, it makes a lot more sense to make mortgage loans your focus than say, poker. On the other hand, poker is perfect affiliate site for someone like me, who is constantly glued to episodes of the World Poker Tour and the World Series of Poker, and whose eyes glaze over when he hears talk of things like “negative amortization,” “variable rate mortgages,” and “Private Mortgage Insurance.”

They say “do what you love and the money will follow.” Base an affiliate marketing plan around something you love (or at least like) and even if the money doesn’t follow, you’ll have a good time giving it your best shot.