Since the inception of Content Kings, Inc. in January of 2006, we’ve wanted to build a strong network of demographically targeted brands to increase the value of our company.
The obstacle we’ve faced as a self funded start up has obviously been staying focused on what drives revenue today… which is providing the highest level of SEO & SEM services to high profile clientele. By focusing our time and energies on helping our clients make money we knew it would only be a matter of time before we’d be able to begin investing into our own brands and projects.
In the last 12 months our team has grown from the fab four to the current team of 16 working out of the Santa Monica office. For those of you that know us, you know we of course have a team of contracted writers; just under 100 at this point and it’s always been our goal to slowly transition the top writers into head writer and editor roles working out of the office.
While our editorial team is great at adapting to various client projects/businesss models/etc… I’ve always felt the best way to get the highest quality content for a project is to have writers that are passionate about the topics being addressed. All the blogs I follow are lead by someone/s that actually cares about the topic. Of course there are various forms of content and plenty of style variations but the ones I spend the most time learning from are the ones providing information straight from the owner’s desk (per say).
That being said… Steven and I felt it made sense to put the creative control in the hands of our editorial team to come up with their own brand concepts. The only thing we provided was the content architecture theme of how we wanted to create multiple channels for future monetization, everything else was lead by the project managers, editors and designers.
CKMG Brand #1: www.GreenEggsandPlanet.com ”A Green Blog”
CKMG Brand #2: www.LimboLuster.com “A 20 Something Lifestyle Blog”
CKMG Brand #3: www.FunkDeli.com “Serving Fresh Slices of Funk Daily”
CKMG Brand #4: www.GameKraken.com “Game Deals from the Depths”
CKMG Brand #5: www.TheBlogItAll.com “A Best of Blog Review”
With the arrival of new editorial team members we have two new concepts set to launch before end of year covering “Counter Culture” and the always infamous “Entertainment Business”.
Stay tuned…
