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Multi-dimensional Content. The next phase of CKMG content development.

Posted by: Stephen Hawke | 2006-10-17 16:00:00 | Posted in: CKMG News

Last week a few of us were in Santa Monica, CA shopping for office space.  Steven arranged for us to stay at a friends house in Beverly Hills.  Hojo was in Rome for the week racing the Ferrari Challenge at the world famous Monza course.

The purpose of our road trip was to find an ideal location for our west coast office but it was also to meet with some of our key players that have been working out of LA since the birth of our company. 

One of the topics of discussion was how to further improve our content for clients.  Each of us took turns describing our version of an ideal content solution improving internal development processes and end results. 

On my flight to LAX from Phoenix I was reading the latest issue of Inc.  The primary topic of this 25th Anniversary Edition was profiling 500 of the fasted growing companies in various industries over the last 3 years.  One of the companies within the Marketing and Advertising section really caught my attention.  The company is called Booyah Networks based in Westminster, Colorado.  They were #23 overall with 2,017.3% three-year growth.  This company specializes in search with an emphasis in web video technologies.   

The combination of YouTube.com being sold for 1.6 billion and Booyah Networks being the #1 Fastest Growing Private Advertising Company in the country puts a huge stamp of approval on what CKMG already knew was going to impact our clients success.

We have already begun working on plans to integrate video content relevant to our clients needs; further enhancing our already comprehensive content optimization solutions. 

Google dropping a hammer with the YouTube Purchase

Posted by: Stephen Hawke | 2006-10-09 16:00:00 | Posted in: CKMG News

Congratulations must go out to Chad Hurley and Steve Chen, Co-Founders of YouTube.  What a phenomenal accomplishment by a couple guys just shy of 30 years young. 

20 months after starting in Hurley’s gargage YouTube.com is selling for 1.65 billion.  I didn’t come across YouTube.com until earlier this year.  I was doing a search for some underground fight that I had heard about while watching a UFC pay per view event.  I immediately got on my computer to see what the hype was all about and got to watch a clip of a couple street fighters hammering each other in a semi-controlled environment, the local MMA training center.

When I saw the clip I immediately thought to myself that this site was going to kill it. After I saw YouTube.com is when Steven and I began talking about integrating relevant video clips into our clients content to further enhance the relevancy of their site for keywords. 

YouTooble is going to turn into an advertising powerhouse.  In august YouTube’s worldwide audience was 72.1 million up from 2.8 million a year earlier, according to a ComScore Media Metrix.

AOL News writes up a pretty good article talking about the acquisition if you are interested in reading more about it.  Or… you can do one better and get the scoop from none other than Chad and Steve on YouTube.com.

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