Over the last four years, CKMG has provided our clients with all the tools and services necessary to succeed online. Whether it was building a custom website from scratch, or writing compelling content that can not only rank highly in the search engines but also help convert more visitors. We take pride in the relationship we've built with our clients. We are their go-to source for all things related to Internet Marketing. That got us thinking...

At least 90% of our clients have either tried to market themselves online and failed or hired the wrong person/company to do it for them. The result is business owners walking around saying things such as, "Internet Marketing doesn't work." In reality, nothing could be further from the truth. When done correctly, marketing your business online is the most efficient, measurable, and profitable way to go. We feel so passionately about this that we are now offering an Internet Marketing Bootcamp for Small Business Owners.

Every Saturday (if you are like us, you have no time during the work week), we are offering a crash course in Internet Marketing at our office on 3rd St Promenade in Santa Monica. Class size will be limited to five students, ideally each from a different industry. At the end of the class, each student will have a:

- Basic (at minimum) understanding of all facets of Internet Marketing
- List of all fundamental issues with your web site
- Comprehensive plan of success for your Internet Marketing efforts
- Guide for what companies to hire and which companies to stay away from 

The price of the class is $499 per student. The knowledge you will gain from this course is priceless, but we managed to put a price tag on it for you. We're good like that. Seriously though, if at a minimum you leave the class with your website's plan of attack, you will save yourself thousands of dollars and many headaches which is all well worth the price of admission. Plus, we're on the Promenade.  After class, let's go enjoy a drink at one of the many fine establishments nearby!

-Jim

We’ve said it before and we’ll say it again: Keywords are the soul of SEO. Without keywords, there’s no way to optimize a site for search engines and hence, no SEO. That’s why the right keywords are so valuable, and why it’s so critical for you to seed your site with the perfect keywords to attract the attention of search engines and drive traffic to your site rather than to the other guy’s. To find the best and most effective keywords, you’ll need to start with the most effective keyword software. Here are some of the tools you should be considering using to generate premium keywords.

The SEO world is a war. Everyone is fighting for those coveted spots in the search engine rankings, and if you’re not doing everything you can to climb to the top, someone else will. It’s sink or swim in the SEO world, and that’s why you’ve got to make full use of every tool available to you. One of the most important tools in maximizing your SEO potential comes in the form of analytics software.

The Federal Trade Commission’s revised regulations regarding advertisements and endorsements, although generally focused on celebrity and expert endorsements on television and radio, can have a very real impact on affiliate marketers, as blog and website endorsements do fall under the new rules. To avoid incurring liability, it’s important that you, as someone in the online marketing business, familiarize yourself with these rules, which can be found at:

www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf.

Here are some excerpts from the new legislation, what they mean, and the impact they may have on you and your online marketing strategies:

This is part two in a three part series on optimizing your website to generate more traffic and convert them to more sales than you are doing now.  If you read Part I, you already understand the importance of professional copywriting in order to boost Internet marketing success. If you didn’t, here’s a very brief refresher.

Importance of Professional Copywriting

 “Content is King” in the Internet marketing world, meaning that at its core, the ability of your website to generate traffic and convert that traffic into sales is dependent upon having quality content. Quality content means content written by a professional copywriter, so that it is highly readable, full of energy, marketing-oriented and has optimal SEO. This last part will be the topic of this optimal conversions discussion.

The Value of SEO

SEO is of course, Search Engine Optimization, and it means editing your website content so that it will appear more attractive to search engines and make it more likely that your site will appear on the first page of a Search engine query. These SERP (Search Engine Result Page) rankings are your life as someone who relies on Internet marketing, as better search engine results means more traffic and more traffic means more potential conversions.

This is part one in a three part series on optimizing your website to generate more traffic and convert them to more sales than you are doing now. If you’re in virtually any kind of business, it should be clear by now that if you don’t have a web presence, other competitors in your market are going to leave you far behind. But having a web presence isn’t nearly enough.

The holidays are fast approaching, and many companies may not have tailored their SEO yet to meet the demands of the season. For those who sell a product or multiple products, and for many who sell services as well, Black Friday, the Friday after Thanksgiving, is D-Day. Which makes CyberMonday, the Monday following Black Friday and the ceremonial start of the online holiday shopping season, e-Day. These are the biggest shopping days of the year, when stores go all out to make deals that will draw in the most shoppers, and you want as many of those shoppers to stay home and buy from your website instead of heading out to the malls. Here are some last minute tips to help you reach your Holiday SEO goals.